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Google Thinks New With Distribution Network

By admin ⋅ October 31, 2007 ⋅  Send this to a friend.. ⋅  Print this article. ⋅ Post a comment ⋅ Add to Technorati Favorites

Google Inc. is bringing up a distribution network for social networking applications, adding a new twist in the Internet search leader’s budding rivalry with rapidly maturing startup Facebook Inc.Although Google confirmed its plans late Tuesday, its new social networking platform won’t be unveiled until later this week.

Google hopes to build a one-stop shop for software developers who create tools that make it easier to share music, pictures, video etc. on social networking sites such as Facebook and MySpace.com.The popularity of these applications, also known as ‘widgets’, has grown dramatically since Facebook opened its Web site to accommodate outside developers five months ago.

Microsoft trumped Google in the bidding for a piece of Facebook. Google’s bigger social networking ambition is believed to be one of the reasons Facebook decided to deepen its partnership with Microsoft instead.

Google now hopes to attract many of the same applications thriving on Facebook to its own network, dubbed ‘OpenSocial’. OpenSocial’s combined audience will exceed 100 million users, claims Google.Google also will feature the applications on its own social network, Orkut, which hasn’t attracted much traffic outside South America and India.

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