Antivirus & Security

Google Determined To Preserve User’s Privacy

By admin ⋅ September 28, 2007 ⋅  Send this to a friend.. ⋅  Print this article. ⋅ Post a comment ⋅ Add to Technorati Favorites

Google Inc, the world’s only search machine city,told U.S. Senate lawmakers in the midweek that the company is pursuing new technologies to preserve the privacy of Internet users as it seeks to acquire advertising company DoubleClick Inc. Google’s chief legal officer, David Drummond, testified that the company was looking at the Internet display advertising business with a “fresh eye and evaluating whether changes can be made to innovate on user privacy in this space.”

Critics Exclaim that Google’s $3.1 billion acquisition of DoubleClick, an advertising tools supplier, may give the company too much power over online advertising. Google stores mounds of data on Internet-surfing habits of users and uses the information to make money by selling advertisements.

As a general matter, Drummond also sought to address antitrust concerns about the deal, describing it as pro-competitive.Drummond sought to assure the lawmakers that Google was exploring new privacy protection technologies.He cited as an example a possible new technology that Google called “crumbled cookie” in which information about an Internet user would not be connected to a single piece of identifying code, known as a cookie.

Google was also finding out better ways of providing notice within advertisements to identify who was responsible for them, Drummond said. “We have consulted with numerous privacy, consumer and industry groups in developing these ideas and have endeavored to be responsive to their concerns,” in a written testimony for a Senate Judiciary subcommittee.

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